Genesis Designs Architecture and Planning, PC
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Every great architect is-necessarily—a great poet. He must be a great original interpreter of his time.  -Frank Lloyd Wright

Programming.

During the initial programming phase, project parameters are defined in terms of building(s) size, location, orientation, program elements, interconnectivity, form, aesthetic and design goals. During this phase, we decide what to build from a universe of possibilities shaped by project goals as well as site and budgetary constraints.

Programming is important because it provides clear criteria for evaluating project progress and success. It is not a discreet phase so much as an ongoing process that telescopes from larger and more general concerns to smaller and more specific ones.